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13min chapter
[Raised $500 million] Ep.157 - The First 100 with Marcelo Lebre, the Co-founder of Remote
The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
Evolution and Success of Remote Work Business Model
The chapter explores the inception of Remote, founded by two friends with a shared passion for connecting talent and opportunities globally through payroll. It delves into the challenges faced in promoting remote work before COVID, the initial skepticism by investors, and the eventual acceptance of distributed companies. The chapter also delves into the customer acquisition strategy, highlighting the company's emphasis on simplicity, addressing customer pain points, and leveraging various acquisition channels beyond COVID.
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