A viral Kiss Cam moment at a Coldplay concert exposed an affair between two executives of the data tech company Astronomer, forcing both to resign. But instead of hiding from the scandal, Astronomer turned the incident into a surprising PR win.
In this episode of Down to Business English, Skip Montreux and Samantha Vega unpack the recent PR scandal involving Astronomer’s CEO and head of HR. They review the timeline of events — from the concert mishap to the viral social media storm — and explain how the company’s partnership with Ryan Reynolds’ ad agency transformed the negative attention into a marketing opportunity.
Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include:
- How a personal scandal involving company executives became a global news story.
- Why Astronomer launched an internal investigation into possible misconduct.
- How the company managed public perception with a strategic PR campaign.
- The role Ryan Reynolds’ agency, Maximum Effort, and Gwyneth Paltrow played in reframing the story.
- Why some experts now view Astronomer’s response as a case study in damage control.
