67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02
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L TV Strategy - How Do You Rock?
L t v is essentially customer lifetime value over the lifetime of the customer. Most companiesin sas will use a value metric, so that the price in scales as the customer gets more value. The difference between 95 % monthly retention rate and 90 impacts l t v by ten years. A lot of people will project out a project ted l t b based on a best case assumption of how long someone will stay.
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