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Can Indian Brands Go Global | Empowering Indian MSMEs | Akshay Ghulati, Co-Founder, Shiprocket

The Indian Dream

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The White Space for Indian Brands Going Global

There is a huge opportunity of Indian brands going global some of it we already know some of it will probably evolve over the next few years. One thing that stands out in my mind right now is around branding around content, you know, a lot of what so and this could be a freelancer or you can build businesses around doing this right. We're actually working withcontent writers here because it's not just that the skill set is this it's actually about skill set. It's about understanding that market right if you've never really been a consumer in that market it's tough to understand that. So I'm having to pay content writers in dollars sitting in the US to be able to do

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