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6min chapter
David Sacks: Legendary Startup Product Expert
Pattern Breakers
Yammer's Disruption: The Rise of Consumerized Enterprise Software
This chapter explores Yammer's innovative launch and its rapid adoption, showcasing how it combined consumer-like features with a freemium model to disrupt traditional enterprise software. It highlights the shift in technology adoption driven by mobile devices that empowered employees to challenge IT's authority, leading to a decline in Microsoft's dominance in the corporate software landscape.
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