Is Demand Satisfaction a Thing of the Past?

The market is basically saturated. Everyone who will be using an e-reader has already got one. And now you're just the next generation of people who are able to get phones and stuff as opposed to getting a huge untapped market. Also there's the declining of old guard platforms, particularly with ad platforms. For a long time, number 1 and number two in terms of day-to-day advertising for authors was Amazon or Facebook.