The Importance of Measurement in Church Planting

It seems like so much work is being put towards faithfully sharing the gospel, there's not much time left to think about measurement. But it still seems so important given that there are these high prevalence of exaggerated reporting. What we started doing was we got staff members, now three people in this team, we call them field associates. They will visit every church planter within a two-year cycle and they won't visit every single church plant in person because we would need a lot more staff to do that. And then they will go and see one or two of those church planters themselves to get a sense of how accurate their reports are.