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How Maven Builds Product, and Whether You Should Take a Maven PM Course with Maven CEO Gagan Biyani

Product Growth Podcast

CHAPTER

Udemy's Branding Dilemma

This chapter explores the evolution of Udemy's branding strategy, focusing on the effects of aggressive discounting on market perception. While steep discounts initially boosted sales, they also fostered a reputation for low quality, highlighting the challenges of maintaining brand integrity. Additionally, the discussion includes insights on leadership, effective communication, and managing correspondence in a fast-paced environment.

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