Is There a Future for Digital Media Peer Plays?

It used to be that a human would have to write a BuzzFeed quiz about “Which Fictional Artificial Intelligence Are You?” But now, BuzzFeed writers are using real artificial intelligence tools — from Open AI, the company behind ChatGPT — to help craft the site’s famous quizzes. Investors love the idea. Not all of BuzzFeed's employees are quite sure about it, though. Recode’s Peter Kafka talks to BuzzFeed CEO Jonah Peretti about the new technology, which one of this show’s producers used to go on a virtual Valentine’s Day date with Henry Cavill where they attended “a secret rave at his dad’s law firm.”

Featuring: Jonah Peretti (@peretti), CEO of BuzzFeed

Host: Peter Kafka (@pkafka), Senior Editor at Recode

More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.

About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us.

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