Music Business Worldwide cover image

Denis Ladegaillerie on AI, streaming royalty models, Believe's game plan... and more

Music Business Worldwide

CHAPTER

Monetizing Superfans in the Music Industry

This chapter explores the concept of superfans and discusses the importance of monetizing them in the music industry. It delves into the value of music and price segmentation, as well as various immersive fan experiences that could be offered to superfans. Examples from markets like Japan and China, where superfans have been monetized at a higher level, are mentioned.

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