Is Amazon Consolidation a Must Win?

I would pay a lot more attention to the customer reviews than to the critic reviews. There's a lot of pent up excitement for this, or thi title. I expect id to do wellit doesn't have to be critically reviewed to be successful. No one's consolidating apple. That's obvious. A, then you look at the mediate companies in which ones of those might be consolidated. It's always hard to call that. But these are big brands.