Protecting Our Freedom of Thought with Nita Farahany
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The Asymmetry of Power
The ability to do that kind of neuromarketing at scale will become increasingly powerful for companies. And so really what you're pointing at is a new level of asymmetry of power. I think one argument would be like, this stuff is scary. It's both the kind of last fortress of privacy falling, but also the subtle ways in which our brains can be shaped and reshaped without even being aware that it's happening.
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