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The Troubling Future of Advertising

Stuff They Don't Want You To Know

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Is It a Drone or a Hologram?

We are in the world of deep fakes. There is not really a way to stop it. Imagine a world in which your favourite celebrities suddenly appear on screen or in person, touting a product. The celebrity involved may have no knowledge of how their likeness is being used. And then there's another thing, holograms made a huge splash a few years back. They were used for posthumous concerts. We saw the twopa concert. It wasn't really him, but it was a hologram. These are examples we're making up. But the company involved a might have no need for transparency. There may already be an agreement that could happen. imagine this second, just as likely

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