
The Troubling Future of Advertising
Stuff They Don't Want You To Know
00:00
Is It a Drone or a Hologram?
We are in the world of deep fakes. There is not really a way to stop it. Imagine a world in which your favourite celebrities suddenly appear on screen or in person, touting a product. The celebrity involved may have no knowledge of how their likeness is being used. And then there's another thing, holograms made a huge splash a few years back. They were used for posthumous concerts. We saw the twopa concert. It wasn't really him, but it was a hologram. These are examples we're making up. But the company involved a might have no need for transparency. There may already be an agreement that could happen. imagine this second, just as likely
Play episode from 52:52
Transcript


