BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English) cover image

Super Apps Dive (Grab, GoTo & WeChat), Vietnam’s World-Class Education System & Founder Leadership Transitions (Spenmo)

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

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The Importance of Customer Education

I think the reality is like customer education is expensive. And ideally, you can find something that doesn't have to change real behavior too much. It's just that it's so much better, faster, cheaper than what they already wanted to do. But I also think that that's why it's like not going broad on your initial target segment is also helpful.

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