2min chapter

How I Built This with Guy Raz cover image

Sweetgreen: Nicolas Jammet and Jonathan Neman

How I Built This with Guy Raz

CHAPTER

The Sweetlife Festival

sweegreen.com is a healthy food company based in Washington, D.C. It started out as an online restaurant and now has its own music festival called sweetlife. The first year of the event was so successful that it even made the cover of washington city paper. "It really separated our brand from the rest of these other fast, casual brands," says co-founder John Hounshell....

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