Groupon's Andrew Mason: Pt. 1, The Rise
Without Fail
00:00
The Birth of Groupon: From Vision to Reality
This chapter focuses on the origins of Groupon, detailing the entrepreneurial journey of its founder who transitioned from academia to business. It highlights the challenges faced in launching a novel web-based platform for collective consumer action and the eventual pivot towards group purchasing as a viable strategy. The narrative captures the excitement and uncertainty of early attempts to gain traction, culminating in their first successful deals that showcased the business's potential.
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