Inside "The Bogle Effect"
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The Index Fund Wasn't the Thing That Made Vanguard Vangard
Yen: The index fund wasn't the thing that made vanguard vangard, was it? What was it? Yen: I premise in the book that index funds need vanguard more than vanguard needed index funds. They're only a smash hit because they're cheap and started becoming a big hit when they sort of hit the 20 basis point level. But i'm telling you, wall street's general thing is not to charge anything that cheap, especially to retail.
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