The Best One Yet cover image

🧻 “Can you spare a fancy square?” — Charmin’s new TP. Netflix’s amusement store. George Clooney’s strike.

The Best One Yet

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Netflix's Expansion Into Merchandise and Physical Stores

This chapter discusses the expansion of Netflix beyond streaming by commercializing their shows through merchandise and physical stores. It explores the risks and benefits of this investment and emphasizes the importance of engaging existing subscribers with fan-focused merch and experiences.

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