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Harnessing the TikTok Boom
On Brand with ALF & Rory Sutherland
The Magic of TikTok
The worst thing that can happen to a social media platform in some ways is that your parents and grandparents get on board. I think you're actually leaning a lot of the conversation on the platform because our older generations have time. They have wisdom to impart. So I actually think we're probably the most inclusive platform where if I do see an older population, like Mick Jagger just joined TikTok and the crowds went wild. And it really is one of the first paradigms of the people that TikTok is allowing all generations to have a wonderful, safe and important place on the platform.
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