We didn't act on it quickly enough. Building a company of dubwing for the rue revenue six, five times over year, every year though,. at that scale, people who were really proficient and great not getting ten % better or five % better every month. Mathematically, were not scaling, keeping people in rules, or actually expecting that people who er un ahead of to be able to take things on a larger and large scale. The failure modes are when people work around each other don't actually address something here is broken. Do we want to take this for it or not? Like ere adolts or itis a company? How do we actually get to the heart

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