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The Twitter Files, How to Make Good Business Decisions, and Guest Maria Ressa
Pivot
Is That Something Every News Organization Can Do?
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When the government tried to shut Rappler down in January 2018, we dropped within four months, 49% of our advertising revenues. We were doing good journalism, but no one wanted to touch us because power was targeting us. The old world advertising that we used to do is very, very different from micro targeting, which is what the tech companies do. I think we're in creative destruction. It is part of the reason I co-chair the International Fund for Public Interest Media. You know, we are raised significant amounts of money from governments that are democratic.
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