18min chapter

The WARC Podcast cover image

Mark Ritson on creativity, brand, and the need for better strategy

The WARC Podcast

CHAPTER

Shifting Focus: From Creativity to Effectiveness in Marketing

The chapter delves into the evolving focus in marketing, advocating for a broader emphasis on marketing effectiveness beyond creativity. It discusses the importance of product and pricing discussions in global marketing events and highlights the critical role of understanding consumers and market dynamics in crafting successful marketing strategies.

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