The Barbie Phenomenon

I was struck and maybe there's a broader point here about, you know, the female consumer in general. I wrote a piece about this by a woman who was set by herself. She had just gone to see Oppenheimer. She'd seen Oppenheimer dressed head to toe pink. And I just thought those as a very empowering scene for me. You know it's escapist and ask they ask us to suspend our disbelief. 35% of the Barbie audience on the opening weekend were actually men. So I think that's also down to the marketing campaign that was really like Star Wars proportions.