How do you handle a PR crisis that could jeopardize your business?

This week, Oliver Aust joins Gloria Chou in this episode of “Small Business PR,” to discuss strategies for dealing with PR crises and creating buzz on a budget.

Oliver shares his extensive experience in crisis communication and creative PR campaigns. He provides actionable tips for how small businesses can prepare for inevitable crises, from negative reviews to cyberattacks, and highlights the importance of having a crisis communication plan.

Learn how to implement the triple A's—Acknowledge, Apologize, Act—while avoiding the three D's—Deny, Diminish, Deflect. Discover powerful PR tactics to build buzz around your brand, even with limited resources.

Oliver's lessons provide small businesses with practical tools to find their way through tough times, turning challenges into opportunities for growth and visibility. Tune in for your crisis communication strategy and know how to make your message stand out.

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https://www.instagram.com/gloriachoupr

https://www.linkedin.com/in/gloriaychou

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