3min chapter

The Knowledge Project with Shane Parrish cover image

#117 Kat Cole: The Power of Possible

The Knowledge Project with Shane Parrish

CHAPTER

The Challenges of Branding in the Retail Business

Top line sales had been depressed for several years, starting to kind of get the business below break even. This was before the whatever you want to call the retail apokbok apocalypse or ekom boom. So just a lot of challenges from a demand perspective. And when i took over that business, i did a few things really well, working very closely at the unit level and understanding what the brick and mortar business needed.

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