The author of a new book about applied behaviora science. She used her research to develop strategies for companies. "You're so intensely networked that you can present a book that has a lot more to offer than just pop psychology"
Our guest in this episode is the behavioral scientist Jon Levy who wrote a book titled You’re Invited, the Art and Science of Cultivating influence. The book details how Jon was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even a princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience.