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7min chapter
Navigating the AI Revolution in Video Creation: A Deep Dive with Vikram Chalana
Prodity: Product by Design
Evolution of Product-Led Growth in B2B Enterprise Software
Exploring the journey of a company pioneering product-led growth in the B2B enterprise software sector, from connecting SAP with Microsoft to incorporating AI, securing VC investment, and achieving a successful exit. The chapter emphasizes the importance of founders in initial sales, enabling customers to try before buying, and the evolution of sales processes towards marketing-driven lead funnels.
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