2min chapter

My First Million cover image

Reed Duchscher: Inside Feastables, Night Media and Niche Creator Businesses

My First Million

CHAPTER

How Prime and KSI Partnered to Launch a Boxing Product

Logan and KSI did not like each other. The boxing beef was real. And so I think that's why it was so surprising when those two came together to launch prime. It took a lot of convincing for Logan to get KSI on board, because there was still a lot of animosity between the relationship there. But now it's been helpful because they launched in Australia and it went incredibly well for them. They launched in the UK. It went very well. And so festivals, we're probably six to eight months behind because they had a product and launched a lot sooner than we did. That has allowed us to then go into those conversations in Australia, UK, Southeast Asia,.

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