How to Make a Last Call Exactly the Same as Yours

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The more help out there for marketers and for analists, the better. I'm sure you've been listening, youre probably like, oh, you guys, ay're missin. Ok. So if you hald a vex power dot com, you can actually sign up and go through their little training simulator. And that i was like, wel im oin to make that a last call, because that's kind of fascinating. But since we've been talking about it, figured it fit the topic. Oh, ido, it's so funny. Wat you sas t im toang something deprecate. That's ri. Yousee. Although it was fun.

Hey there, mister. That's a mighty nice multi-touch attribution model you're using there. It would be a shame to see it get mixed up with a media model. Or... would it? What happens if you think about media mix models as a tool that can be combined with experimentation to responsibly measure the incrementality of your marketing (while also still finding a crust of bread in the corner for so-called "click attribution")? According to a 2019 paper published by ThirdLove (which happens to have been Michael's last call on our last episode), that's a pretty nice way to go, and we thought it would be fun to see if we could raise Tim's blood pressure by giving him something to vigorously agree with for once. It was. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.