The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Contentful Memo: Point Nine's Christoph Janz on The Cold Email That Led to a Unicorn Investment, How To Approach Market Sizing and Timing & The Pros and Cons of Pre-Emptive Rounds, When To Do Them vs When Not To?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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The Power of the Perfect Pitch

This chapter explores the impactful journey of an investment in the startup Contentful, formerly known as Storage Room, sparked by a standout cold email. The speaker emphasizes the critical elements of effective communication that can shape venture capital decisions, including personalization, clarity, and social proof.

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