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158  |  Viz Agencies: CLEVER°FRANKE and Interactive Things

Data Stories

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How Is an Agency Like Yours Different From Other Ways of Organizing Business Around Datavisialization?

Natar: I founded thisthis, this company, together with my business partner, chert, when we were still in university. We use data the way that an other design agency might use photography or muic or film or photography. But data has, of course, some innerance e challenges with it as well. There's a delicate balance in the projects that we work on a from a business perspective. And once we get to that core, either through data or with data, that's when you build up the product and start thinking about users.

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