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How to Make Money in the Cosmetics Industry
I've been in cosmetics for 25 years, so I know all of these people. They'll always do business with me because in my other brands, I've made them money. So I did this 60 page deck of what's going on in the market. It was like spoon feeding so that they kind of came to the realization themselves. And at the end, I said, here's what we're doing: PewDiePie and you're getting luxury lipstick for less than a latte.