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Holiday Special 2022

Acquired

How Do You Grow a Podcast When You Don't Have a Shareable Component?

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Ben: How do you grow a podcast when you don't have a secondary shareable component? And I think we have tried to do this with the acquired website. Our preferred way to share an episode is the page because we sort of feel that that URL is like a nice way to package it up for someone and say, listen to this. Unfortunately, our episodes are four hours long. So it doesn't come with a deep link.

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