Seth LaReau is a trail runner and finance professional working in the technology industry. On the side, he publishes an informative newsletter called Trail Waves, which has become a key part of my information diet. Trail Waves analyzes the business, economics, and culture of trail running, bringing an informed editorial perspective to contextualize industry news in the sport. This is his first appearance on the podcast.
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Chapters:
02:51 Introduction to Seth LaReau and his Career 05:38 The Birth of Trail Waves Newsletter 08:30 Analyzing Saturation in Trail Running 11:19 Differentiation and Demand in the Market 14:17 The Role of Brand in a Saturated Market 17:09 Cultural vs. Commercial Impact of Trail Running 19:58 Media Landscape and Monetization Challenges 22:36 The Future of Trail Running Media and Ownership Dynamics 32:45 The State of Strava and Its Future 40:03 The Growth of Trail Running 47:28 Coaching Opportunities in Trail Running 53:10 Reviving the North Face 50 Mile Championship
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