3min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

How to Stand Out From the Crowd With Creative Testing

Klarna used to offer a tool where, um, anyone using Klarna can render out a catalog with just the buy now pay, pay later price for your individual items in a feed you could upload to add to two platforms. So we see buy now, pay later overlays work really well. And then like really brief and simple testimonials, uh, all of these things use your feed information to dynamically insert into the dynamic product ads you, you serve.

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