215: YouTube Monetization Explained: Highest Paying Niches, CPM vs. RPM, and Insider Tips
The Think Media Podcast
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Why Is My Ad Revenue Going Down on YouTube?
YouTube's ad revenue does fluctuate through seasons, which is out of your control. Some certain seasons, it just goes down. There's also times when advertisers spend more and they spend less. Unless you are Jerome Powell and you work at the Fed, you can't really influence that.
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