Kim Caldbeck (Coursera) | Scaling Learners
The CMO Podcast
00:00
Controlling First Party Data - The Lifeblood of Connecting, Measuring and Improving the Customer Experience
As marketers, we all want to give the very best customer experience. controlling your first party data is one way to deliver on this ambition. Right now, companies that own and master customer data can be best positioned to accelerate brand innovation. To learn more and how you can own the customer experience by controlling first party data, visit c m o dot deloit dot com.
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