Having the right type of trigger is really, really important when it comes to chan in our behaviour. And if you don't have the right types of triggers, very often what's going to happen is you're just not going to remember again. The last obstacle is that we know too much. We have too much information and i sort of describe that as part of the problem we're trying to solve,. Right? Well,  what do i mean by that? Well, we've titled this programme why it's so hard to turn what we know into what we do, right?"

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