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4min chapter
How to Get Better at Marketing, With Seth Godin
The Upgrade by Lifehacker
What if Your Marketing Approach Isn't Paying Off?
LZ Granderson: What if whatever marketing approach you're taking just isn't paying off? How do you assess what you're doing wrong and then course correct? LZ: You shouldn't give up on your marketing in the moment. If I was building a brand that sold, I don't know, sweatshirts or microphones, I'd say, all right, I'm going to run these ads for six months. He says people need to see a message 27 times before they even begin to register with it on the internet. And so if you're going to spend this money, it's got to begin with a commitment.
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