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17min chapter
Jason Cohen - Building 2x unicorns scaling, funding, WordPress stagnating and more
Make Lemonade
Identifying Growth Opportunities and Understanding Customer Base
In this chapter, they discuss the concept of growth in a company and how to identify the areas that are easily growing. They mention the importance of understanding the specific customer base and their problems, as well as finding the company's sweet spot. They also talk about the idea of adjacencies, which are different segments or groups that are related to the company's best customer.
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