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Impossible Foods: Pat Brown

How I Built This with Guy Raz

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Revolutionizing Meat: The Impossible Journey

This chapter explores the founding of Impossible Foods, focusing on the challenges of branding and assembling a skilled team to create plant-based meat alternatives. It delves into the science of heme proteins and their importance in meat's flavor and color, including the complexities of extracting leg hemoglobin from legumes. The narrative captures the intersection of scientific innovation and business strategy in the quest to appeal to traditional meat consumers.

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