Exploring Food Trends and Ingredient Influences

The chapter delves into various food trends and ingredient influences in the market, emphasizing the significance of category penetration and salience for successful product launches. It discusses how ingredient trends in food eventually extend to personal care products, citing examples like avocado and shea butter. The conversation also covers the challenges and strategies involved in building successful food and beverage businesses, emphasizing the need to cater to latent consumer desires through innovative solutions.