154. How to grow a cult following with Sam Garcia
I Am Your Korean Mom
The Power of Cult Followings
This chapter explores the concept of cult followings in the personal development and business world, discussing how they relate to success and marketing strategies. The hosts introduce a guest who has achieved significant success with a small following, sparking a conversation about whether this qualifies as a cult following. They also delve into the idea of unicorns, successful businesses with a personal brand at their core, and how they prioritize content and offers rather than complex funnels.
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