When you're writing a story, the story is not about your business. No, it is about inviting a customer into a story by telling them a story about the life that they're living. So there's seven things you need to say in that story. And over the next eight weeks on this podcast, we're actually going to go deeper eacho those elements.
Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works!
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.
Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts.
Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.