How To Double Traffic with Content Audits w/ Kelsey Jones
Content and Conversation: Organic Growth Insights from Siege Media
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How to Make a Decision on Content Cannibalization
The way we evaluate that is a lot of times looking at the post itself, which is why this can kind of be a time consuming process because you really do have to look at the most of the posts individually. So there's been times content cannibalization. That's pretty easy to make a decision on because if both posts could easily be combined into one, then that's an easy decision to make. But there's other times or nuances where you kind of to really have that industry knowledge to be able to make the decision.
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