Demographic Shifts and the Power of Critique

When Malcolm Gladwell released The Tipping Point in 2000, the book became a huge bestseller–and Gladwell became a star. Nearly a quarter-century later, the journalist and podcaster revisits that work. Revenge of the Tipping Point employs Gladwell's familiar methods, using storytelling to examine the spread of negative social behavior by pharmaceutical companies, bank robbers and Medicare fraudsters. In today's episode, the author sits down with NPR's Steve Inskeep to discuss why Gladwell's view of society has darkened over time and what the author thinks of his harshest critics.

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