S4E19 - Even In The Dark: How Packaging Persuades You To Buy
Under the Influence with Terry O'Reilly
00:00
The Importance of Silent Salesmanship
Great package design is a silent salesperson, says Terry O'Reilly. Tropicana learned that the hard way when they changed their packaging. The pyramid shape of Toblerone makes it stand out in a crowded market. How easy it is to grab a product influences your decision to buy it.
Transcript
Play full episode
