The BetterLife Podcast: Wealth | Real Estate Investing | Life cover image

The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson

The BetterLife Podcast: Wealth | Real Estate Investing | Life

CHAPTER

Mastering Cold Calling in Real Estate

This chapter explores the key traits necessary for hiring effective cold callers in real estate, emphasizing communication skills and prior experience. It humorously touches on historical CIA experiments while outlining strategic approaches for finding off-market deals, particularly through consistent seller communication. The chapter also addresses the impact of AI on cold calling practices, discussing legal regulations and the importance of empathy and support within the sales team.

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