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Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
How DSPs Can Blacklist Sellers and Improve ROI
DB360 helps DSPs identify the sources of wasteful reselling that they should be blocking wholesale. They can blacklist sellers and thereby improve the ROI on their spent. But one would expect, and maybe I'm wrong on this, that might affect top line as well though, right? Yes. So firstly, I don't think that's true, but more importantly, there is only one DSP today that has the capacity to listen to the entire bid stream. That's DB360.
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