The No Silicone Trend

It's definitely not a water soluble silicone. The only way it's going to stick to hair is through sheer quantity and maybe a super heavy molecular weight that's hard to remove. So in a way, they could say good silicones cause no to little buildup because it's rinsing down the drain. Or unless they're employing this co-asservation technique in formulation. I don't know. I probably wouldn't pay attention to that kind of noise. It always amazed me about Moroccan oil, how little Moroccan oil is actually in there. And it's just loaded with silicones.